70% of customers are willing to share personal data in exchange for usability

The Experian team prepared the Global Identity and Fraud Report, which addresses the issue of user willingness to share personal data. According to data published by experts, 70% of users are ready to provide more personal data in exchange for improved online security and convenience.

Experian’s report, in fact, addresses the problem of opposing the usability of a service and its security. Usually, organizations behind such services invest in either security or an improved user experience. However, research has shown that users expect services to offer both a decent level of security and acceptable usability.

Experts have found that 70% of users are ready to provide organizations with whom they interact with more personal data, if it helps to improve security and convenience.

“Security and convenience are the bedrocks of a dynamic digital marketplace that effectively manages risk and delivers a seamless experience.The availability of information consumers share with businesses makes this possible, but it’s the same information that puts them at a greater risk for fraud, making trust more important than ever.”

– said Steve Pulley, Experian’s executive vice president and general manager of Global Identity & Fraud Solutions.

SOURCE Experian

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